A number of Present, Very Little Go.
Would you purchase low cost tickets to see the Rolling Stone carry out stay, if the value discount meant the band would play very quietly? Would it not be sufficient to simply see Mick and Keith, or would you wish to hear them as properly?
Whereas this query could appear absurd, Oldsmobile determined to ask clients roughly the identical query again in 1977. The Seventies have been a darkish time for auto followers, what with low-lead gasoline cramping efficiency, excessive gasoline costs, and inflation-inflated sticker costs, automobile possession was by no means much less enjoyable.
1977 Oldsmobile Omega
Diminished Expectations
Worse, carmakers have been beneath strain from the federal authorities to enhance gasoline financial system, this at a time when People had not but absolutely embraced downsized, or small-displacement engines.
So, in a delicate—and maybe misguided—try to lure sporty-car intenders away from fuel-thirsty engines, Oldsmobile provided consumers free sporty stuff—however provided that they went with the bottom V6 engine. Let’s name the entire fiasco an experiment.
One Yr Solely
We’re speaking concerning the compact Olds Omega, a likable clone of the Chevrolet Nova, and doubtlessly sporty when correctly geared up. And the “free” stuff was truly fairly compelling.
For 1977—and solely 1977—Oldsmobile provided for free of charge the SX Options Group when consumers bought 4 different enjoyable gadgets. That’s “9 gadgets for the value of 4” as famous within the advert seen right here.
Right here’s what you needed to buy:
V6-Sports activities Pack
Sport Gauge Group
Tremendous Inventory Wheels
Raised white-letter tires
Bucket seats
Right here’s what you bought free of charge:
SX Options Group
SX Décor
Customized Sport Steering Wheel
Twin Outdoors Sport Mirrors
“Open Street” FE2 Suspension
Rocker-panel/wheel-opening molding trim
Good, however Gradual
What this received you, as an Omega proprietor, was a very nice, handsome automobile with a succesful sport suspension that couldn’t get out of its personal approach. The automobile regarded nice, and the game suspension actually did enhance dealing with. However beneath the hood…nothing however remorse and unhappiness.
Engines
As famous above, to get the free SX Options Group, clients needed to follow the bottom engine. And that engine was the 105-horsepower Buick-sourced 3.8-liter V6. And whereas most have been hooked to a 3-speed automated transmission, a 3-speed handbook may be had.
Now, a 145-horsepower Chevy-built 5.0-liter V8 was additionally accessible, however ordering it forfeited the SX Group low cost. Be aware that California residents might additionally order a 170-horsepower 5.7-liter V8, which got here solely with an automated. Both V8 would have been a dramatic step up from the V6, and would have made this sporty-looking Oldsmobile enjoyable to drive, as properly. One assessment had the Omega with V6 and automated transmission reaching 60 mph from a cease in 14.5 seconds, whereas the same Omega fitted with the accessible 5.0-liter made the run in about 10.0 seconds.
Value
And what was that the free package deal price? For 1977, the SX Options Group retailed for $187, that’s about $1000, inflation adjusted.
No phrase on what number of consumers availed themselves of the promotion, however it’s price noting the free-package deal disappeared for 1978. We suspect most SX-group-equipped Omegas have been ordered with one of many V8 choices, making for a great-looking, fairly sporty—by 1977 requirements—compact coupe.
“Rugged” V6
We hope the copywriter liable for this sentence by no means discovered advert work once more:
“To make it go, there’s a rugged 231 V-6 that’s received loads of muscle…”
Undecided what’s meant right here by rugged, however we’re certain nobody aware of the automobile ever described the V6’s output utilizing the phrase “lots.” The man who wrote that line would most likely purchase low cost Rolling Stones tickets.
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Oldsmobile Omega SX photos
Click on beneath for enlarged photos
