BMW of North America has unveiled its first-quarter gross sales figures for 2025, showcasing a nuanced panorama of each commendable successes and notable challenges throughout its numerous mannequin vary.
The BMW model reported gross sales totaling 87,615 autos within the U.S. throughout Q1 2025, marking a 3.7% enhance from the 84,475 models bought in the identical interval final 12 months.
Electrical Autos: Main the Cost
BMW’s dedication to electrification is obvious, with battery electrical car (BEV) gross sales reaching 13,538 models—a considerable 26.4% rise from the ten,713 models bought in Q1 2024.
BMW i4: Rising as a standout performer, the i4 noticed a exceptional 57% surge, with 7,125 models bought in comparison with 4,537 within the earlier 12 months.
BMW iX: The iX additionally demonstrated strong development, with gross sales climbing 23.1% to three,626 models, up from 2,945 models in Q1 2024.
BMW i5 and i7: Conversely, these fashions confronted headwinds. The i5 skilled a 15.2% decline, with 1,899 models bought, whereas the i7 noticed a ten.4% drop, totaling 888 models.
Mannequin Highlights: Winners and Losers
BMW Z4: The Z4 roadster loved a resurgence, with gross sales rising by 29% to 520 models. Primarily based on our conversations with BMWNA representatives, that is instantly related to the return of the guide transmission with the Handschalter Bundle.
BMW X2: The X2 recorded a staggering 133.4% enhance. Nonetheless, it’s important to notice that deliveries of the second-generation mannequin commenced in March 2024, making year-over-year comparisons much less easy.
BMW XM: Going through challenges, the XM’s demand dropped by 25.1%, with solely 405 models bought in Q1 2025. Might BMW have missed the mark with the overly aggressive XM?
BMW 8 Collection: The 8 Collection skilled a major downturn, with gross sales plummeting 32.4% to 990 models, indicating potential challenges within the luxurious coupe and convertible segments.
BMW X4: Anticipating its retirement, the X4’s gross sales declined by 40%, as BMW has introduced there received’t be a direct substitute, presumably steering prospects in the direction of the bigger second-generation X2.
Market Context
The general U.S. automotive market noticed an 8.8% enhance in March 2025, influenced by a pre-tariff buying rush, with shoppers aiming to keep away from anticipated value hikes from new import tariffs.
Wanting Forward
Sebastian Mackensen, President & CEO of BMW of North America, expressed optimism, stating, “BMW stays in a powerful place within the U.S., the place nearly all of the autos we promote on this market are additionally assembled on this market.”
Tariffs might negatively have an effect on BMW so what this house. Whereas the US made crossovers will probably be much less affected, they nonetheless solely comprise 30% sourced elements making them topic to a share of the identical tariffs that can have an effect on German made BMWs.