Image this: a bunch of decided rural ladies, adorned of their vibrant sarees and gloves, are using tricycles within the hilly terrain of Odisha, full of hope and duty.
Proudly referred to as Swachhta Sathis, their mission begins on the doorsteps of properties and outlets, the place they’ve instilled a brand new behavior of neatly sorting waste on the supply. Via door-to-door interactions and full of life village conferences, these ladies have been educating their communities concerning the detrimental results of single-use plastics.
The journey doesn’t finish at assortment. The waste travels to native segregation sheds, the place their expert arms and meticulous work processes separate helpful recyclables from non-recyclable supplies.
Excessive-value plastics comparable to PET bottles discover new life within the arms of registered recyclers, remodeling into new plastic merchandise that after once more flow into by their on a regular basis lives. In the meantime, low-value plastics like multi-layered plastics (MLP) are channeled to serve in highway development and as different fuels in cement kilns.

This initiative has not solely processed over 275 metric tonnes of plastic waste however has additionally cast significant livelihoods for round 470 rural ladies. The income generated on this course of is used for the operation and upkeep of this initiative, whereas additionally making certain a round financial system by decreasing landfill waste.
Behind this self-sustaining waste administration method is Manoj Satyawan Mahajan, a 2019 batch IAS officer and collector and district Justice of the Peace of Sundargarh.
What the IAS officer noticed and why he determined to behave
In 2019, Manoj remembers, the primary part of the Swachh Bharat Mission (Gramin) got here to an in depth, paving the way in which for Part 2, which rolled out in 2021-22. Because the mission developed, so did the method—beneath new state pointers, villages had been inspired to collaborate extra intently with close by cities.
Via the City Rural Convergence (URC) mannequin, rural waste was now being transported to City Native Our bodies (ULBs), bridging the hole between rural and concrete sanitation efforts.
“Nevertheless, in Sundargarh, the 4 ULBs had been inadequate to handle waste from the huge rural areas,” he says.

To deal with this, a rural strong waste administration initiative was carried out. With UNICEF as their technical associate, the district offered technical help for executing the “Aama Sundargarh Swachh Sundargarh” initiative.
“At the moment, no particular initiative for rural waste administration had been carried out on a district-wide scale in Odisha,” the collector factors out.
“More often than not throughout my subject visits, I observed open dumping of waste alongside roadsides, waste floating in water our bodies, and folks resorting to burning waste to clear it. Throughout interactions with the neighborhood, I learnt that that they had no correct waste administration system and didn’t know what else to do with the waste. This expertise made me realise the pressing want for a structured waste administration system in rural areas,” says Manoj.
The thought for Aama Sundargarh Swachh Sundargarh first took form in 2021. By early 2023, he says, the initiative was totally up and operating, bringing a recent, community-driven method to rural waste administration.

At its coronary heart, the initiative aimed to sort out open dumping and protect the visible cleanliness of villages, whereas additionally creating significant alternatives for girls’s self-help teams by involving them in waste assortment and processing.
The bigger purpose was to construct a waste administration mannequin that rural communities may personal and maintain over time. “We additionally needed to determine a benchmark that demonstrates the aptitude of rural settlements to handle waste supplies effectively and independently,” provides the IAS officer.
“In the meantime, we confronted challenges in waste assortment resulting from scattered villages and troublesome hilly terrain and roads. To enhance effectivity, we launched customised battery-operated automobiles for waste assortment, making their work simpler and simpler,” he provides.
Ladies on the forefront
From supply to answer, the complete initiative has been powered by rural ladies. After receiving hands-on technical coaching—starting from supply segregation and waste assortment to superior sorting methods and working machines like balers, shredders, and air blowers, these ladies have taken the lead. As we speak, they handle the Materials Restoration Facility (MRF) in Kuarmunda, together with a number of different decentralised assortment centres, proving that with the suitable help, native ladies can drive sustainable change on the bottom.

Curiously, the district has managed over 360 metric tonnes of plastic waste and generated Rs 17 lakhs in income. “Due to this, greater than 470 ladies have been actively engaged on this work, incomes a median of Rs 6,500-7,500 monthly,” says the district collector.
One such Swachha Sathi, Monika Minz from Kacharu Gram Panchayat, shares her expertise: “In 2021, I acquired coaching the place we discovered concerning the dangerous results of unsegregated waste on animals. When cows and goats devour such waste, it disrupts their digestion and may result in their demise. To fight this, we segregate the waste.”
“Every single day, I begin my rounds at round 7 within the morning. I acquire waste gadgets comparable to footwear, slippers, glass bottles, plastic bottles, polythene, electrical boards, and wires, amongst different issues. After amassing the waste, we ship it to the segregation centre the place it’s processed and recycled. I’ve even carried out these practices in my house,” she additional explains.
Earlier than this, the 50-year-old labored as a labourer in home development. “I favor my present job as a result of it permits me to work from 7 to 10 within the morning and provides me the liberty to handle the remainder of my day as I want. I earn Rs 6,725 monthly, which is greater than I earned beforehand. This earnings has significantly helped me pay my kids’s faculty charges on time and handle family bills. I take pleasure on this work, because the neighborhood calls me ‘Swachata Didi,’ and I really feel it’s a type of service,” she provides.

The IAS officer shares that the whole funding within the venture stood at round ₹14 crore, protecting infrastructure growth, HR help, and total venture administration. By 2024, the initiative had grown considerably, reaching over 1,682 villages and impacting 3.6 lakh households, which accounts for almost 70% of Sundargarh district’s rural inhabitants.
For Manoj, this initiative holds a particular place. It’s not nearly managing waste extra successfully in rural areas—it’s about creating significant change. “This initiative is especially near my coronary heart and deeply fulfilling,” he says, because it brings collectively environmental impression, financial upliftment, and social empowerment, particularly by the livelihood alternatives it creates for girls’s teams.
Throughout a go to to Kuarmunda, a tribal lady conveyed her honest gratitude, highlighting the optimistic impression of the initiative. “This lady now earns a secure earnings of Rs 6,800 monthly, which has significantly enhanced her household’s monetary stability and helps her three kids. As soon as a housewife with no dependable earnings, she now works with dignity, making certain a greater future for her three kids,” shares the IAS officer.
“This initiative has utterly modified the way in which individuals see cleanliness in villages. With the lively involvement of Swachha Sathis, the neighborhood area is now clear, wholesome, and extra conscious than ever earlier than. Subsequent 12 months, we count on over 700 Swacchta Sathis to affix our initiative,” he provides.
Edited by Leila Badyari; All pictures courtesy Manoj Mahajan IAS
