Sydney Sweeney Showcases Love of Denim Publish American Eagle Controversy

Sydney Sweeney is doubling down on her love of blue denims.

On Friday, Aug. 15, the actress, 27, posted an array of Instagram pictures during which she frolicked with family members whereas sporting a white tee and denims. This comes three weeks after the discharge of her controversial American Eagle denim marketing campaign.

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Denim seemed to be the theme for the night time as her pals she went out with all integrated the colour blue or denim into their outfits for an evening of dancing.

In a single photograph, she seemed to be singing karaoke alongside a pal, and one other photograph confirmed her holding drinks surrounded by a gaggle of pals. Sweeney captioned the put up, “duval diaries.”

When Sweeney acquired the decision to be the face of the American Eagle’s latest denim marketing campaign, referred to as “Sydney Sweeney Has Nice Denims,” she thought it was the “excellent” match.

“I’m a sweats woman. However yesterday I wore a pair of American Eagle denims on a aircraft, and I used to be like, ‘Oh, that is nice. They’re so cozy,’ ” she mentioned, noting that this made working with the corporate “excellent.”

“After they have been like, ‘We would like it to be a denim marketing campaign,’ I used to be by the roof,” she added. “I used to be like, ‘That is it. That is Syd. I will carry this to life. You don’t have any thought.’ ”

Promotional movies for the marketing campaign printed to American Eagle’s social media channels present Sweeney sporting varied denim kinds as she works on a automobile, auditions for a brand new spot within the marketing campaign, and speaks straight to the digicam concerning the new assortment.

Critics, nonetheless, discovered a problem with the phrase “denims” getting used as a play on “genes,” claiming that it’s racially charged and hints at genetic superiority. Others additionally took difficulty with the marketing campaign catering to the male gaze and taking inspiration from Brooke Shields’ controversial 1980 denim marketing campaign.

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On Friday, Aug. 1, nonetheless, American Eagle issued an announcement on Instagram, the place it doubled down on its marketing campaign, regardless of the backlash.

” ‘Sydney Sweeney Has Nice Denims’ is and all the time was concerning the denims,” the model wrote in a graphic. “Her denims. Her story. We’ll proceed to rejoice how everybody wears their AE denims with confidence, their approach. Nice denims look good on everybody.”